Often when doing lead generation, marketers forget the four most important elements of lead generation.
1. Call to action: The call to action is one of the most important aspects of any lead generation campaign. Most marketers forget this is the most basic component of any campaign. If a call to action prompt isn’t setup properly, then the chance of you converting, is slim to none! Simple remarks like, “Call Now. Tweet Now.” are extremely effective, since it elicits a response from them.
2. The Cost: Every company isn’t the same. It’s important that you constantly examine the cost per lead when considering lead generation. If you want to do lead generation, you need to focus on the ROI. Test different platforms, and different conditions, while tunnel visioning on ROI.
3. Focus on multiple channels: Marketers focused on lead generation need to be where the audience is. That means not just focusing on one medium, but multiple mediums. This means focusing on both traditional, and digital. Traditional marketing mediums, such as direct mail marketing, focus on a different target market while mediums such as digital focus on a different audience. Different customers focus on different channels.